Facebook channel

Facebook channel

by Shopify

Sell on Facebook from the Shop section of your Facebook Page.

2.8 of 5 stars(419 reviews)

Sell from your Facebook Page

Create a Facebook Shop and let shoppers buy your products from Facebook.

Share your collections

Post collections to your Facebook timeline to highlight products and increase their discoverability.

Post shoppable Facebook photos

Build engagement around your products by tagging them in your photos and letting shoppers purchase from your posts.

About Facebook channel

Sell on Facebook

Give shoppers a way to discover and buy your products from your store’s Facebook Page. Use the Facebook channel to create a Facebook Shop and manage your products from Shopify. Share and tag products in Facebook posts to grow your discoverability on Facebook. You can choose to further the reach of your posts using Facebook’s paid boosted posts.

With Shopify and the Facebook channel, you can:

  • add a Facebook Shop to your Facebook Page
  • manage the products on your Facebook Shop
  • arrange the order of the collections on your Facebook Shop
  • let customers check out on Facebook (US stores using Shopify Payments)
  • fulfill orders placed on Facebook
  • track Facebook sales using your sales channel overview and Analytics pages

Eligibility requirements

To use the Facebook channel, you need to:

  • be the admin for the Facebook Page you want to sell from
  • sell in a currency supported by Facebook
  • have a customer email in the store details section of your general Shopify settings

Learn more about selling on Facebook by visiting the website in the "Sales and support" section of this page.

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Overall rating
2.8 of 5 stars
Based on 419 reviews

  • 5 of 5 stars
    32% of ratings are 5 stars
  • 4 of 5 stars
    13% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    5% of ratings are 2 stars
  • 1 of 5 stars
    45% of ratings are 1 stars

Most recent reviews

Baxter Manor

it does not work - does not connect - nothing happens... what a piece of crap and this review widget is requiring me to have 100 characters, which is dum b... if I said everthing I needed to say in less than 100 characters, why force me to write more? Honestly... Sshooppefyy snnunn cnnknns, too!


Having the same problems as other reviews are having were to turn to for help ? Facebook is locked up! Instagram as well there has got to be an easy way to do this I have been trying for weeks to get verified on Facebook as well they wont approve a pass port photo and I cant even try again its locked up

Zules Regalos

I have the same problem, my products doesn't appear in Facebook, more than one week with the same problem but I´m paying for something that I´m not using, I'm very dissapointed with Facebook and shopify connection

Developer reply

May 22, 2019

Thank you for sharing your review with us! I know that Facebook store reviews can sometimes take a week or two, if a more in depth review is required, before your products appear. That being said, I’ve followed up with you via email in case you needed any further assistance on this. -Lizzy, Shopify Support