Tag your posts & stories
Let people discover your products while they browse their Instagram feed.
Sell on Instagram
Let customers check out from your posts & stories without leaving Instagram.
Highlight your shoppable posts
Add a shop tab to your profile and let shoppers browse your tagged products.
About Instagram channel
Sell on Instagram
Give shoppers a way to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram. Once you’ve tagged products in 9 posts, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place. You can also choose to further the reach of your tagged posts using Instagram's sponsored post ads.
With Shopify and the Instagram channel, you can:
- add Instagram product tagging to your Instagram business profile
- connect your store’s Facebook product catalog to your Instagram business profile
- add shopping tags to your posts & stories and let customers purchase from your online store without leaving Instagram.
- fulfill orders placed on Instagram
To use the Instagram channel, you need to:
- have the Facebook channel
- be an admin for a Facebook Page approved to sell on Facebook
- have the online store channel
- have an Instagram business profile
- be located in one of the eligible countries
Overall rating Based on 404 reviews
Most recent reviews
I am one of the hundreds of people on here who have been deemed 'ineligible' despite meeting all criteria. The sales lost due to this glitch are in the thousands of dollars. My only option is to find another web store provider or continue to miss out on sales.
It's a shame the Shopify cannot put more pressure on IG to repair the issue and provide better support. I have reported my issue no less than 30 times to IG but received zero reply.
How about Shopify give us all free access to their site until this is fixed.. we're paying a service that is not being delivered in full! Very disappointed.
Heather and Haggis
I am yet another user who has been tagged as not eligible for Instagram product tagging within seconds of setting up the channel. I have been through Instagram's sparse information with a fine tooth comb and have found no reason for me to be denied.
A previous reviewer pointed out with how fast the rejection occurs it is probably a broken bot on Instagram's side, and I wholly appreciate that this is not your (Shopify's) decision, however when you know that this is a recurring and major problem you need to do something to apply pressure to Instagram on behalf of your customers and get it fixed asap. Continuing to partner with Instagram when they repeatedly let you down just damages your brand.
My store selling baby products is not eligible for products tagging??? awaiting a reply from support