Instagram channel

Instagram channel

by Shopify

Sell on Instagram by tagging products in your posts & stories.

1.7 of 5 stars(326 reviews)

Tag your posts & stories

Let people discover your products while they browse their Instagram feed.

Sell on Instagram

Let customers check out from your posts & stories without leaving Instagram.

Highlight your shoppable posts

Add a shop tab to your profile and let shoppers browse your tagged products.

About Instagram channel

Sell on Instagram

Give shoppers a way to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram. Once you’ve tagged products in 9 posts, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place. You can also choose to further the reach of your tagged posts using Instagram's sponsored post ads.

With Shopify and the Instagram channel, you can:

  • add Instagram product tagging to your Instagram business profile
  • connect your store’s Facebook product catalog to your Instagram business profile
  • add shopping tags to your posts & stories and let customers purchase from your online store without leaving Instagram.
  • fulfill orders placed on Instagram

Eligibility requirements

To use the Instagram channel, you need to:

  • have the Facebook channel
  • be an admin for a Facebook Page approved to sell on Facebook
  • have the online store channel
  • have an Instagram business profile
  • be located in one of the eligible countries

Media gallery




Overall rating
1.7 of 5 stars
Based on 326 reviews

  • 5 of 5 stars
    13% of ratings are 5 stars
  • 4 of 5 stars
    4% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    78% of ratings are 1 stars

Most recent reviews

FaoDail Boutique LLC

I'm not able to connect to IG either! I was getting discouraged, and then read the other comments. Hopefully it's a glitch...but i'm connected through all the other channels...just not IG! Help!

Menifee Gardens

If I could give no stars, I would. I absolutely cannot get this to work. I started the Facebook page, I can sell through Facebook but when is comes to Instagram I automatically get denied and have no ability to "appeal". The shopify help, was no help and there is no way to get ahold of Instagram at all. Instagram is one of the main social media channels I use and to pay Shopify and not be able to utilize this resource is very discouraging.

Family Pastimes Cooperative Games

Store ineligible? We are not in contravention of either of the 2 paragraphs of Instagram specific policy, we sell on FB. We sell cooperative board games.
No appeal process, no support to speak of. Managed to put in a bug report but all these One reviews indicate help is not forthcoming. Will uninstall soon, recommend DO NOT USE as it may waste several hours. Will update review if they do... anything? Totally useless as is, We make cooperative games, we know cooperation, this is uncooperative in the extreme.