Instagram channel

Instagram channel

by Shopify

Sell on Instagram by tagging products in your posts & stories.

1.6 of 5 stars(422 reviews)

Tag your posts & stories

Let people discover your products while they browse their Instagram feed.

Sell on Instagram

Let customers check out from your posts & stories without leaving Instagram.

Highlight your shoppable posts

Add a shop tab to your profile and let shoppers browse your tagged products.

About Instagram channel

Sell on Instagram

Give shoppers a way to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram. Once you’ve tagged products in 9 posts, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place. You can also choose to further the reach of your tagged posts using Instagram's sponsored post ads.

With Shopify and the Instagram channel, you can:

  • add Instagram product tagging to your Instagram business profile
  • connect your store’s Facebook product catalog to your Instagram business profile
  • add shopping tags to your posts & stories and let customers purchase from your online store without leaving Instagram.
  • fulfill orders placed on Instagram

Eligibility requirements

To use the Instagram channel, you need to:

  • have the Facebook channel
  • be an admin for a Facebook Page approved to sell on Facebook
  • have the online store channel
  • have an Instagram business profile
  • be located in one of the eligible countries

Media gallery




Overall rating
1.6 of 5 stars
Based on 422 reviews

  • 5 of 5 stars
    11% of ratings are 5 stars
  • 4 of 5 stars
    3% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    2% of ratings are 2 stars
  • 1 of 5 stars
    80% of ratings are 1 stars

Most recent reviews

The Wayuu Vibe

Do not use!! I tried to connect my shop using this app and Instagram denied me. After many attemps, I decided to hire Shan Joel from @typical_agency he got my Instagram shopping feature working in two days. If you got denied please hire him, I would hire him again.


Completely JOKE! Frustration and Many valuable hours wasted! I would NOT recommend the stress. Thank God I'm not the only one, I'm really frustrated at this point. When I integrated the Instagram app with my Shopify store it said that it would take a few days to know if my store was eligible or not for product tagging on the platform, however my store was denied within a very short period of time. My store meets all Instagram's criteria but it was still denied. Although my store is successfully integrated with Facebook. I have even spoken with Shopify Guru's & Facebook support and NO ONE can see what the issue is. I depend greatly on Instagram traffic for my business since this form of marketing works best for my niche. I'm really disappointed with the ineffectiveness of this sales channel. I have had MANY boutique friends that were approved right away. Please help!.......

Lorraine Tuson

There are a growing number of Shopify users that have not been approved by Instagram. I have followed all of the guidelines and there is no established review process for being 'unapproved'. Shopify needs to support their users as our businesses depend on EVERY sales channel.