Instagram channel

Instagram channel

by Shopify

Sell on Instagram by tagging products in your posts & stories.

1.7 of 5 stars(370 reviews)

Tag your posts & stories

Let people discover your products while they browse their Instagram feed.

Sell on Instagram

Let customers check out from your posts & stories without leaving Instagram.

Highlight your shoppable posts

Add a shop tab to your profile and let shoppers browse your tagged products.

About Instagram channel

Sell on Instagram

Give shoppers a way to buy from your store on Instagram by tagging products in your photos. Use the Instagram channel to connect your Facebook products to your Instagram account. Tag up to 5 products per photo and let customers check out without leaving Instagram. Once you’ve tagged products in 9 posts, a shop tab will show up on your profile that lets shoppers browse your shoppable posts—all in one place. You can also choose to further the reach of your tagged posts using Instagram's sponsored post ads.

With Shopify and the Instagram channel, you can:

  • add Instagram product tagging to your Instagram business profile
  • connect your store’s Facebook product catalog to your Instagram business profile
  • add shopping tags to your posts & stories and let customers purchase from your online store without leaving Instagram.
  • fulfill orders placed on Instagram

Eligibility requirements

To use the Instagram channel, you need to:

  • have the Facebook channel
  • be an admin for a Facebook Page approved to sell on Facebook
  • have the online store channel
  • have an Instagram business profile
  • be located in one of the eligible countries

Media gallery




Overall rating
1.7 of 5 stars
Based on 370 reviews

  • 5 of 5 stars
    12% of ratings are 5 stars
  • 4 of 5 stars
    4% of ratings are 4 stars
  • 3 of 5 stars
    4% of ratings are 3 stars
  • 2 of 5 stars
    1% of ratings are 2 stars
  • 1 of 5 stars
    79% of ratings are 1 stars

Most recent reviews

Family Function LLC

Unusable. Please fix this Shopify! Even after diving into how to connect to facebook there are fundamental issues with how the facebook catalog is set up which make it impossible for this app to work.

Family Photo Prop Shop

They keep denying me eligibility to tag my products but when I review their commerce policy I'm in compliance. I've appealed per their instructions (file an in-app problem report and cross your fingers someone reads it) and still got denied.

Still hoping and praying and reporting the problem but with no direct line of communication and no explanation why I'm getting denied even though my shop meets their commerce guidelines, I'm at a loss. Of course, there really isn't a comparable app out there to Instagram, so I'm kind of screwed that they refuse to acknowledge problems or attempt, in any substantive way, to mitigate them. They just list a CYA "we can't read or review every problem" disclaimer. Thanks, Instagram!

I'm in compliance, they're still denying me and I just want an answer why.

Vik VarWoo, LLC.

I deleted the app for the third time because as so many have mentioned, IG keeps saying my shop isn't eligible. This is maddening and the main reason I moved to Shopify!

Developer reply

May 22, 2019

Thank you for this feedback. I totally understand how frustrating this is for you. There is currently no appeal process to get you into an approved state. We are not able to surface the reason for their rejection. This is a decision on the Instagram side of things. We hope that in time, Instagram will come to reassess this and review your store again.

I have sent you an email to give you the opportunity to provide any further feedback you may have. -Bo